Avoid over-use of capital letters or symbol characters. Also, be sure you've got the correct spelling. Note: None of your personal information is available on the web unless you write that information in your listing descriptions. Note that items in the Search index are also available to be viewed on the web and may be indexed by web search engines like Google, Bing, or Yahoo! Events are automatically included in the search index. If it is not checked, search results will not return these items. This option is available on places, profiles, groups, and objects. Technical guidelines Check Show in SearchĬlick the Show in Search check box to include your listing in the search index. As user behavior changes, so too should listing strategies change - ask your customers what drew them to your listing, and learn from others you admire. New releases to Search will be announced in advance, whenever possible, on the Second Life Blog Technology channel. Based on our monitoring of user behavior and satisfaction, we continually update our relevance and rank algorithms to serve the broadest user base possible. Second Life is a changing world, and Resident search behavior changes too. Note that all searches on return only General results. Listings that are not marked appropriately will miss their target audience and may be blocked from search results. Visit the Business and Marketing wiki portal for more tips on starting a Second Life business or bringing your business into Second Life.īe sure to mark your listing with the maturity rating appropriate to the content and location. Communicate the vibe of your store or group through its name, imagery, and targeted descriptions.įor more info on advertising opportunities, check out How to market your products and see the Classifieds FAQ. Top merchants and events in Second Life are successful in part because they have created a unique feel around their product that helps people identify what’s especially valuable or appealing about their offering. If your location also looks like a speakeasy and hosts events, let people know. Including relevant common phrases in your listing will increase its visibility.įor example, if you sell Jazz-age clothing and accessories, say so. Note that a large portion of searches include more than one keyword (in fact, many searches are for phrases). Searches on the word dancing will include your listing in the results. ![]() This means that if you sell tango dance animations, your description does not need to include every version of the word dance (dances, dancing, and so on). The search engine will return results for words that are based on the linguistic root of words in your description. Use phrases and sentences that are human-readable. This helps you stand out from the crowd and helps new Residents become long-term members of our community and economy.Īvoid filling descriptions with nothing but a list of keywords. Know your target audience and speak to their interests as specifically as possible. Help people understand what you offer by providing useful, clear, and accurate descriptions that communicate what’s valuable and unique about your place, group, or event. General guidelines Appeal to humans, not search engines Warning: Failure to follow the Maturity ratings and search guidelines may cause your listing to be excluded from some or all searches. Your rank may also be penalized due to keyword stuffing or false representation (for example, saying that your store sells skins when it only sells furniture). The guidelines below will help you create listings that effectively connect your products and events with the people looking for them, thereby optimizing your search rank.įor information on other aspects of Search, see the Search FAQ.Īny attempt to inflate your rank artificially in search results, including the inappropriate use of traffic bots or Picks, could result in penalties to your rank, de-listing from search, and disciplinary action against your Second Life account. Our Search tool strives to make it easy for Residents to discover the incredible array of content, experiences, and people in Second Life by providing the most relevant search results. Do classifieds that have paid more for inclusion always appear at the top of results?.Are inworld business owners subject to a periodic re-shuffling of search criteria?.What is traffic and what role does it play in search rankings?.How do I boost my ranking in search results?.If I have zero traffic, do I drop from search results?.Why did my listing move in the search results?.Why does my store’s ranking change when maturity levels are checked and unchecked?. ![]() Frequently asked questions about search rankings.
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